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Fisk Industries Acquires Betty Beauty for the Hair Down There

November 11, 2022
November 11, 2022
Betty Beauty

Fisk Industries, the leading innovator, manufacturer, and distributor of high-performing beauty and personal products, acquired Betty Beauty, a hair color brand developed for pubic and body hair.

WHO: Founded in 2006 by Nancy Jarecki, Betty Beauty created color dyes that are safe and specially formulated to cover the pubic and body hair of women and men. While sitting in a hair salon in Rome, she noticed women leaving the salon with little paper bags. She was told that these gifts from the colorist were “per sotto per farli combaciare” (to match down there). It dawned on Jarecki that if women in Rome were finding ways to match their hair, then women all over the world would want to do it. Jarecki recruited a toxicologist, manufacturer, and gynecologist to begin creating a completely safe formula. Unlike other hair dyes on the market, Betty Beauty is formulated with non-allergenic and natural ingredients, plus skin conditioners.

Founded in 1972, Fisk has enjoyed almost 50 years of continuous operation and consistent growth. Fisk manufactures and markets personal care brands in the US, Europe, South and Central America, Asia, and the Middle East. Fisk's strategic direction is to expand availability and visibility of select brands in traditional and specialty retail outlets in the US and around the globe and build mutually beneficial and lasting partnerships. Its brands include: Difeel, Cover Your Gray, Barielle, Betty Beauty, Hair Chemist Limited, Dermactin-TS, Daggett & Ramsdell, Hair One, Nature's Spirit, Irene Gari, Excelsior, Zuri, Amica, Lisa Rachel, Steve & Sons, Arlo's, Sunflower, and many more.

WHY: New York-based Betty Beauty caught the company's attention for breaking barriers in the consumer products and beauty fields and pioneering hair color dyes.

IN THEIR OWN WORDS: Stephen Adler, President and CEO of Fisk Industries, said, "betty took the world by storm as the only gentle hair dye on the market for hair 'down there,' solving an unmet need for women of a variety of ages. As the creator of Cover Your Gray, Fisk Industries is thrilled to grow the betty brand with Nancy's creativity, business acumen, and finger on the pulse of the beauty industry on our side," he added.

Jarecki said, "On the heels of the widespread popularity of betty, I'm excited to partner with Fisk Industries to help bring this brand to its next phase of growth, as we break more ground in the safe hair dye space with the launch of Cover your gray - betty for men. Men no longer need to be ashamed of grays on their face, body or 'down there'; now they can finally use a product specially made for these sensitive areas, instead of applying harsh hair dyes currently on the market. Plus, they can enjoy betty for men's anti-aging and confidence-boosting benefits."

DETAILS:

  • Fisk Industries acquired Betty Beauty. The financial terms were not disclosed. 
  • Jarecki has agreed to continue with Fisk Industries in an advisory capacity.
  • Fisk Industries has also released plans to launch Cover Your Gray - Betty for Men, the first and only hair color dye specially formulated for men's beards, mustaches, and body hair, including pubic hair.
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