The top women’s electric hair removal brand in the US, Flawless and Finishing Touch, is being acquired by Church & Dwight Co. from Ideavillage Products Corp. in a deal valued at up to $900 million. Flawless had sales of $180 million in 2018. Under terms of the deal, Church & Dwight will pay $475 million in cash, and an additional “earn-out” payment of up to $425 million based on 12-month net sales targets.

“Women today are more focused on hair removal from their bodies. Flawless provides simple, fast, dermatologist-approved solutions for face, brows and legs. Flawless is a beloved brand by look-conscious consumers who want to be ‘selfie-ready’ at any moment,” Matthew T. Farrell, Church & Dwight’s chief executive officer, said. “Flawless represents a powerful addition to our specialty haircare portfolio which includes Batiste dry shampoo, Viviscal hair thinning supplements, and Toppik hair fibers.”