Rooted in Chinese culture since its inception in 2017 in Hangzhou, Florasis is forging a path for C-beauty on the international stage. Blending Chinese heritage with modern aesthetics and science, Florasis is one of the first major C-beauty players actively exploring global expansion.The brand has 10+ offline retail points of distribution and a strong presence across major e-commerce platforms like Florasis.com, Amazon, Shopee, Lazada, Lotte, Shopify, TikTok, Qoo10, Tmall, and JD in the Chinese market.In a market known for birthing brands based on speed to market, value, and Gen Z sensibility, Florasis has focused on delivering a luxury experience that appeals to older consumers. With revenue north of $800 million, 150+ patents, and a significant investment in R&D, Florasis has become a leading brand in China, beating its own drum. The brands hero Fairy Peach Blossom Ultra-Light Setting Powder sells 10,000 units a day.C-beauty brands with international dreams have dipped their toes into the water expanding into other Asian markets. Florasis is focused on reaching discerning global consumers in mature beauty markets with a European launch at La Samaritaine Paris Pont-Neuf last year, entering the Japanese market this month at Ginza Six in Tokyo and plans to open 50 global stores by 2027.BeautyMatter caught up with Gabby Chen, Global Expansion President of Florasis, to discuss the rising global influence of Chinese beauty brands and Florasis' role in creating a place for C-beauty on the world stage.J-beauty and K-beauty both play on an international stage and in fact drive trends on a global level. The Chinese culture is very complex.