Forest Essentials, with its roots firmly steeped in history and culture, has skillfully carved a niche for itself as a Luxury Ayurveda brand. Embracing tradition and heritage, the brand has succeeded in effortlessly marrying the timeless grace of ancient beauty rituals with modernity to provide a multisensorial experience for its customers. Embodying this philosophy, its new retail store in the heart of Dubai provides an immersive journey into the realm of Ayurvedic beauty. With personalized consultations, expert advice, and an opportunity to experience the brand’s commitment to exceptional craftsmanship, sustainability, and authenticity, the new retail space provides a one-of-a-kind shopping experience that transports the customer into the enchanting world of Ayurveda and leaves them with a lingering feeling of purity, balance, and harmony.With two decades of experience under their belt, the opening of their first store in the Gulf Cooperation Council (GCC) marks an important milestone in the brand’s mission to take Ayurveda to the world. Launched 21 years ago, the brand that started with a single store in India’s capital Delhi, now has 120 stores across the nation, a state-of- the-art store in London’s Covent Garden, and the first of its 25 planned stores in the GCC. Personally funded by founder and Managing Director Mira Kulkarni with an investment of a mere $2,400 at the outset, the brand has grown exponentially, with partnerships with hotel chains like Hyatt Hotels, The Oberoi Group, The Ritz Carlton, and Four Seasons. In 2007, Estee Lauder picked up a 20% stake in the Indian brand, becoming its first investment in India.