Key Takeaways:VYKO Group aims to bring Irish luxury brands to global markets.The group is targeting a €50 million raise for first acquisitions.They’ve reviewed over 500 brands, engaged with more than 35, and are actively advancing acquisition opportunities.VYKO Group is a new holding company designed to acquire and scale emerging Irish luxury brands.WHO: VYKO Group, founded by Ashley McDonnell, an Irish-American executive with experience at LVMH, Google, and Puig, is positioned as Ireland’s first structured luxury group. The new holding company is designed to acquire and scale emerging luxury brands by combining centralized capital, shared infrastructure, and global distribution capabilities. VYKO will acquire minority to full stakes (from 35 to 100 percent) in brands across fashion, beauty, spirits, jewelry, and fine food.IN THEIR OWN WORDS: Speaking on the launch, founder and CEO Ashley McDonnell said,  “This is about building a national platform for Irish brands to scale internationally. Ireland has long produced exceptional talent and products, but has lacked the infrastructure to compete globally. VYKO is designed to change that.”She added, “This represents a decisive step toward a more structured and scalable premium brand ecosystem in Ireland. It ensures the potential to retain ownership, talent, and long-term value within the Irish economy.