Serial entrepreneur Kelly Slater has entered the beauty game alongside shark conservationist Ocean Ramsey and free climber Nina Williams to found Freaks of Nature. The brand was created with incubator and venture studio Squared Circle and was backed by an oversubscribed $2.5 million funding round.WHO: Freaks of Nature is the ultimate skin-health brand formulated specifically for the needs of outdoor athletes. The brand was co-founded by surfing legend and passionate ocean conservationist Kelly Slater, shark conservationist Ocean Ramsey, and free climber Nina Williams. The range is formulated with innovative, bioengineered ingredients made to withstand harsh conditions—from wind, sun exposure, heat and sweat, to pollution—while promoting a healthy and balanced skin microbiome. Combining high-tech form with function, the brand launched DTC with two innovative products that work together as a holistic system to prioritize athletes' unique needs: Deeper Dive Moisturizer ($48) and Daily Defender Sunscreen ($35).Squared Circles is a consumer-first venture studio, co-founded by Osman Khan, Alexander Gilkes, and Lukas Derksen, whose companies reside at the intersection of science and culture, redesigning everyday consumer products to be better for you and for the planet. Squared Circles is backed by the likes of L Catterton, Regeneration.VC, and David Bonderman.