Key Takeaways:

• Fascent has raised an angel round of €1.3 million (around $1.5 million).
• The investment will help support its expansion in the US market with Anthropologie and Ministry of Scent.
• The brand is reported to have achieved over 300% YoY growth and is tracking toward $2.3 million in sales this year.

French fragrance brand Fascent raised a first round of funding from 14 angel investors from the beauty industry.

WHO: Founded in 2023 by beauty industry veterans Fanny Descamps and Edwina Réthoré in Paris, Fascent was born of the weariness the founders felt toward the traditional perfume world that was too exclusive, stereotyped, smooth, opaque, and unchanging. The brand aims to shake up the old image of perfumery by reimagining how perfumes are perceived and used. The brand name is a fusion of "facet" and "scent" with a collection of eight active perfumes, $78 each for a 30-ml bottle, that are tools to smell good, feel good, and feel like yourself. The brand is sold in nearly 400 doors in 30 countries.

WHY: The funding will help the brand accelerate its expansion in the US. The brand is available at Arielle Shoshana, Revolve, Luckyscent, and Credo, with plans to enter Anthropologie and Ministry of Scent.

DETAILS:

• Fascent raised an angel round of €1.3 million (around $1.5 million).
• The funding round marks Fascent's first raise from investors, including 14 angel investors from the beauty industry.
• Fascent was launched with $230,000 in grants, bank financing, and loans.
• The brand is reported to have achieved over 300% YoY growth and is tracking toward $2.3 million in sales this year.
• Co-founders Descamps and Réthoré bring a pedigree from top-tier beauty giants, including...