French start-up 900.care, the refillable waterless personal care concept, raised €21 million ($23 million) in funding led by impact fund Lombard Odier Investment Managers.WHO: Founded in 2021, by Aymeric Grange and Thomas Arnaudo, 900.care is a refillable personal care brand with the ambition of helping to reduce plastic consumption and the environmental impact of hygiene and beauty products. Customers receive an empty, reusable plastic bottle with a pump on the first order, and all products are formulated without water. You place the stick of compacted powder in the bottle, add some water, and wait a few hours. The company is a DTC subscription model exclusively for shampoo, shower gel, foaming hand soap, dish soap, and laundry and dishwasher tablets, as well as a few other products.WHY: The fresh capital will allow 900.care to expand its product line and European reach.IN THEIR OWN WORDS: “900.care represents precisely the type of model that seems promising for the future, since the brand offers a virtuous model, minimizing plastic production,” said Victoire Carous, co-manager of plastic circularity strategy at Lombard Odier Investment Managers, in a statement.“We are proud to support a company that fights to have the most accessible price positioning possible, which contributes to increase its positive impact on the planet and its oceans,” said Mélanie Le Guen, principal at Swen Blue Ocean. DETAILS:900.care raised €21 million ($23 million) in funding led by impact fund Lombard Odier Investment Managers, including historic investors White Star Capital, Swen Blue Ocean, and Founders Future.According to TechCrunch, in 2023, 900.