On the heels of securing a $31 million venture debt facility from J.P. Morgan, beauty, wellness, and self-care platform Fresha made a strategic investment with Yuv, a cutting-edge company specializing in AI-powered hair color technology.WHO: London-based Yuv is a beauty tech company focused on transforming the hair industry through innovation and sustainability. Its flagship product, the yuv Lab, is the world’s first smart device designed for freelancers and salons, offering customizable hair color formulations at the touch of a button. Compact, affordable, and efficient, the yuv Lab enhances precision in professional hair color services. Awarded two patents, the company has developed the first refillable hair color cartridges, significantly reducing waste and promoting sustainability in the salon industry. Yuv aims to shape a more sustainable future for beauty professionals by integrating advanced ingredient technology with eco-conscious solutions.Fresha is the leading marketplace platform for beauty and wellness trusted by millions of consumers and businesses worldwide. Fresha allows consumers to discover, book, and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive subscription-free business software and financial technology solutions.Fresha boasts a network of over 120,000 merchants, with a strong presence in the United States, United Kingdom, Canada, Australia, New Zealand, and Europe. The platform's reach extends across 120 countries, where customers book tens of millions of appointments monthly.