After nine years, The Better Skin Co. has liquidated inventory and announced its closure on Facebook and the brand's website.WHO: The Better Skin Co. was founded in 2015 by the dynamic duo of Natalya Rachkova and beauty industry veteran Murphy D. Bishop, II. The brand was based on Uzbekistani esthetician Rachkova's “magic” cream made from natural ingredients native to Uzbekistan and a mission of "Better Skin For All People." The range grew to 17 products priced from $18 to $38. WHY: The Better Skin Co's revenue was heavily dependent on brick-and-mortar retail, and the brand never recovered from retail closures during the pandemic.IN THEIR OWN WORDS: “I decided I wanted to let it go before I had to let it go,” Bishop told Beauty Independent. “I didn’t want to get to a point of bankruptcy or to a point of products not being good or us not being able to service the customer.” DETAILS:The Better Skin Co. announced its closure on Facebook and the brand's website.The brand was launched with $25,000 and remained self-funded until its closing.In 2019, sales were at their peak with distribution in Ulta Beauty, Bloomingdale’s, Costco, Urban Outfitters, Dermstore, American Eagle Outfitters, and HSN, but profit margins remained thin.Bishop told Beauty Independent that the intention was to sell the brand, and there was interest, but it dissipated after the pandemic.Sales fell to under $1 million in 2023 from about $20 million in 2019 when 90% of the company's sales were from retail, according to Beauty Independent.