Key Takeaways:Great American Beauty is the manufacturing and distribution arm of licensing subsidiary Palm Beach Beauté.Together, Great American Beauty and Palm Beach Beauté manage a diversified mix of licensed and proprietary fragrance brands sold in major national retail chains.The acquisition will add approximately $31 million in net sales and an immediate direct-to-consumer online growth opportunity.Fundamental Brands accelerates its domestic manufacturing strategy with the acquisition of Great American Beauty.WHO: Founded in 2001 by fragrance industry veteran Harold Ickovics, Great American Beauty (GAB) produces trend-forward, high-quality fragrances at exceptional value, earning a reputation as a trusted partner to some of the most recognizable names in consumer brands. Through its subsidiary Palm Beach Beauté, GAB manages its licensing relationships, brand development, and manufacturing operations, holding licenses for an established portfolio that includes Mustang, Ram Truck, Chrysler-Dodge, Ellen Tracy, IZOD, C&C California, Caribbean Joe, Top Gun, and others. The company is also the exclusive US distributor for Disney Fragrances and the US retail distributor for Lattafa.Fundamental Brands is a growth accelerator and holding company dedicated to scaling exceptional consumer brands across beauty, fragrance, personal care, and private label. Through strategic acquisitions and hands-on operational support, the company scales strong brands into category leaders while building long-term value for investors and founders alike.