Launch Date: March 2024
Geography: New York, NY, US
Founder: Dr. Muneeb Shah, Founder + CEO
Executive Team: Allen Ortega, VP of Marketing
2026 Full Year Projected Revenue: $30M - $50M, according to industry estimates
Primary Category: Skincare
Other Category: Bodycare
Funding: Venture Capital
Primary Distribution Channel: DTC
Other Distribution Channels:
Key Retail Partners:
Key Markets: United States
2026 Projected Offline Distribution Points: 2,000
Better known as @DermDoctor, I make skin health science engaging, accessible, and real for over 21 million followers across TikTok, Instagram, and YouTube. A board-certified dermatologist, educator, and founder of Remedy, I blend clinical expertise with digital innovation to change the way people care for their skin. I’m known for my clarity, humor, and evidence-based approach that empowers millions to feel confident in their own skin. Following the success in and out of the clinic, I founded Remedy, a results-driven skincare brand shaped by insights from millions of patients and followers worldwide.
Insights: Dr. Muneeb Shah, Founder + CEO
Why now and why you?
The beauty industry is going through a major shift driven by education, transparency, and science-backed simplicity. This is the time for Remedy because consumers are tired of confusion. They want fewer products that actually work. My background as a dermatologist and educator helped me understand both the science and the consumer frustration, and Remedy was created to bridge that gap. We have the right timing, the right mission, and the right formulas to help people cut through the noise and finally trust their skincare again.
What fuels your competitive advantage?
Remedy's competitive advantage comes from the combination of clinical insight, ingredient innovation, and education-first perspective. The products are built from genuine needs to fill a gap in the market, not just trends. All formulations are guided by efficacy, safety, and long-lasting results. Remedy takes skincare a step further, by answering the “why” behind each product and ingredient to create a trusting relationship with each consumer, which is something that formulas alone cannot do.
What’s your proudest accomplishment to date?
I am most proud of the fact that Remedy has already helped simplify and improve the routines of so many people. Hearing from my community that there are already people who are feeling more confident in their skin because they found products that actually work and target their skin concerns, is the biggest reward. I am also proud that we have stayed true to our mission throughout scaling the brand. We’ve stayed true to our “Do No Harm” philosophy to ensure all our products are fragrance-free, vegan, cruelty-free, and safe for sensitive skin, and we continue to put education, accessibility, and transparency at our core.
What is the one thing you wish someone had told you?
One thing I wish someone had told me is that even the best product can’t speak for itself. Every product needs a voice behind it, which is what I aim to do with Remedy. I try to always advocate for the vision behind the brand, the mission and our core values every day, so our customers aren’t just buying a product, but they’re investing in our trust as a brand.
What would you tell your past self before starting this journey?
I would tell my past self to embrace the journey. Building something meaningful and worthwhile takes time. Every challenge is an opportunity to strengthen the brand, and I value the opportunity to continue learning every day.
What does success look like in the next 3-5 years?
For us, success in the next 3-5 years will be continued growth, without comprising our values or the quality of our formulas. We would measure success by expanding our reach, deepening our educational impact, and gaining more trust as a science-first skincare brand in the market. Cultural relevance is important to us, but long-term trust and real results are our priority.
What's one industry trend that is overhyped, and what's being overlooked?
One industry trend that I think is overhyped in the constant need for new products. Consumers do not need dozens of products; they need clarity and simple solutions. Long-term barrier health is something that has been overlooked in the past, but I do think we’re turning a corner as an industry. If brands focus on foundational health, rather than trends, consumers will get better results and a deeper understanding of the science behind skincare.
How do you think the industry needs to evolve?
I think the industry needs to prioritize education. So many times in the industry, consumers are left guessing what a product does, the ingredients that are being used, or the benefits of the product. Marketing should not outspace science, and I think if brands focus on clear guidance, ingredient transparency, and honest claims, our consumers will be able to make informed decisions about their skincare. The future of beauty should prioritize helping people understand their skin and what it needs and feel confident in making those decisions.
If you could wave a magic wand, what one wish would you make for your business?
I would wish for Remedy to be able to reach every consumer who feels overwhelmed or underserved by the current skincare landscape. If I was able to remove the confusion, guesswork, and misinformation from the beauty industry, I would know our business made the greatest impact we could.
