Gen Z brand Experiment relaunches after two years with one hero product and $1 million in funding.
WHO: Experiment Beauty was founded in 2020 by Lisa Guerrera and Emmy Ketcham as a side hustle. The brand relaunched with one hero product, an endlessly reusable silicone sheet mask. Since the release of Avant Guard's initial iteration, the product has been customized based on feedback from customers, resulting in a patent-pending design.
IN THEIR OWN WORDS: "Science doesn't have to be black-and-white dropper bottles, lab coats and very serious," Guerrera told Glossy. "Science can be colorful, weird and exciting. Our end goal is to rewrite what science looks and feels like in the beauty industry."
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