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Gen Z-Focused EcoFabulous Shut Down

Published August 14, 2023
Published August 14, 2023

EcoFabulous, the Gen Z brand acquired by Amyris in April 2021 and relaunched in October 2022, was quietly shut down amid Amyris' restructucturing.

WHO: EcoFabulous, founded by Marissa Shipman, was focused on delivering high-performance, makeup artist–quality beauty products that are clean, sustainable, and priced for Gen Z consumers. Marissa previously founded Balm cosmetics, which became her first successful global color beauty line. After an overhaul, the brand relaunched with affordable makeup and skincare in October 2022.

WHY: Amyris plans to return to its roots of developing bio-based materials after shedding its consumer portfolio and restructuring the company's cost structure, capital structure, and liquidity position after exiting bankruptcy proceedings.



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