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Generative AI Start-Up Haut.AI Raises €2 Million

Published November 17, 2023
Published November 17, 2023

Haut.AI, a generative AI start-up in the beauty space, has raised €2 million in its first external fundraising round. The seed funding comes from LongeVC, a biotech and longevity venture capital firm, and the VC branch of Grupo Boticário shareholders.

WHO: Estonian-based Haut.AI was founded in 2018. Its technology, rooted in scientific precision, enables retailers and brands to provide accurate digital skin assessments and tailored product suggestions in-store and online. The company claims its vast skin-imaging database ensures AI and skincare intelligence that is fair and unbiased.

WHY: The fundraising will support Haut.AI in expanding and scaling its no-code skincare e-commerce personalization software and R&D to focus on multimodal generative AI for skin analysis.

IN THEIR OWN WORDS: “At Haut.AI, we’re not just enhancing skin care commerce with generative AI—we’re redefining it,” Anastasia Georgievskaya, co-founder and Chief Executive Officer of the company, said. “Using cutting-edge AI, we’ve transformed the simple act of taking a selfie into a high-touchpoint experience for online businesses that combines a powerful diagnostic tool followed by a curated product discovery journey."

She continued, “Our commitment goes beyond proving personalized skin care recommendations. We’re democratizing access to precise skin care analysis, ensuring our partners can serve everyone, regardless of age, gender or geography. We envision a world where skin care isn’t about guessing; it’s about brands understanding the uniqueness of their customers shopping line and delivering a data-driven experience that benefits both brands by increasing sales and customers who get better value for money.”

“Haut.AI’s cutting-edge tech will underpin the next generation of skin health, from early detection to diagnostics to personalized care,” said Garri Zmudze, a Managing Partner at LongeVC. “As they advance, anticipate game-changing solutions that tackle real skin challenges. Anastasia and her team are pioneering the use of artificial intelligence for the health of our skin and bringing it to more customers worldwide through their major retailer and brand partnerships.”

Paulo Braga, Director of Corporate Ventures at Grupo Boticário’s shareholders’ VC arm, said, “In Haut.AI, we see not just a start-up but the future of skin wellness. Anastasia and her team have a compelling vision and the technology to back it. The way people buy cosmetics online today is similar to the experience of buying electronics or books but the customer journey is far from being equal.”


  • Haut.AI raises €2 million in seed funding from LongeVC, a biotech and longevity venture capital firm, and the VC branch of Grupo Boticário shareholders. This represents the business's first external fundraising round.
  • Earlier in 2023, Haut.AI joined the Pegasus Program, a Microsoft program for start-ups.
  • Haut.AI introduced industry experts Peter Diamandis and Nicola Bell to its board of advisors.

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