Cosmoprof North America (CPNA), the largest B2B beauty exhibition in the Americas, is getting ready to host its 19th edition July 12th-14th at the Las Vegas Convention Center (LVCC) in Las Vegas, NV. The number of pre-registered visitors and new attendees is noteworthy with 40+% being first-time attendees, proving the beauty industry's strong desire to return to in-person events. Between finished products in the West Hall and beauty supply chain suppliers in the North Hall, Cosmoprof North America will host over 1,100 exhibiting companies.
"With a renewed sense of optimism, people are excited to travel once again and registrations are looking to reach prepandemic levels," said Enrico Zannini, General Manager of BolognaFiere Cosmoprof. "The Americas are a strategic market for business development of beauty brands, being the cradle of new trends and new consumer habits, and international operators are more and more interested in discovering the novelties of Cosmoprof North America."
If you have not registered yet save 30% by using code BM22.
Discover Black-Owned Beauty
This new section curated with the assistance of The Beauty International Group (BIG) will be a resource for Black-owned beauty brands seeking access to market opportunities, educational resources, retail distribution, and brand exposure. The area will also support retailers looking to execute their commitment to the "fifteen percent pledge" call to action.
Adrienne Mason and Maria Torres from BIG said of the partnership, "We couldn't be more excited to join Cosmoprof in an effort that will shine a needed and intentional light on black founders, while also providing them with the tools to thrive in the beauty industry. Discover Black-Owned Beauty will showcase the efficacy of black entrepreneurs whose innovative beauty products answer the needs of all shoppers. Black-owned companies, for decades, have pushed culture and set trends without proper access and applause."
GlossPitch Competition
For the second year, GlossWire will be hosting a pitch competition for brands exhibiting at the show. For anyone interested applications can be submitted online or at Booth 53008 in the Beauty Tech Section at Cosmopack during the show hours. The three winning grants include a 3rd place prize of $1,000, a 2nd place prize of $2,000, and a grand 1st place prize of $5,000, as well as hands-on business guidance and mentorship to help their business.
"The GlossPitch Competition focuses on what I feel passionately about, elevating new brands in the beauty space who have a distinct point of view and passion for storytelling," said Kimberly Carney, GlossWire CEO and Founder. "From the contestants' viewpoint, the opportunity to receive feedback from leaders in technology and beauty, as well as the overall exposure they receive at Cosmoprof North America in Las Vegas, is a priceless addition to the prize money that the winners will be able to reinvest in their growing brands and businesses."
Press Zone
Exhibitors have the opportunity to interact with select editors and influencers one-on-one, allowing brands face time to share their stories. Available during select hours of the show. No appointments are required. Located in Booth 26059.
Beauty Tech
Cosmopack North America at the North Hall features solutions for the entire beauty supply chain including packaging, formulation, and machinery. This year a new area features exhibitors with the latest technological and digital solutions.
Innovation Studio at Cosmopack
Two activations conceived by BeautyStreams will showcase innovation in the beauty supply chain across two activations. Lifescapes and Packaging Power explore up-trending formulation and packaging design territories that will define the future of the intra-category beauty industry. FIT's Packaging Design BFA Program will display strategic concept brands to compete against the backdrop of the ever-changing and complex marketplace.
Cosmotalks
If you missed the live Fashion Institute of Technology Master of Professional Studies in Cosmetics and Fragrance Marketing and Management's class of 2022 Capstone you have a second chance to hear the findings of their study, Beauty After Covid-19: Beauty's Reformation or Renaissance. Wednesday, July 13th from 9:30-10:30am.
BeautyMatter founder Kelly Kovack will moderate a discussion on The Next Chapter Of Retail with Elena Severin, the Senior Director of Merchandising for The Detox Market, Noah Rosenblatt, the President of Space NK North America, consultant Maggie Ciafardini, and Gwennaëlle Varnier, the VP Beauty Prestige at Shoppers Drug Mart. Wednesday, July 13th from 12:00–1:15 pm.
Cosmoprof Happy Hour + Awards
The Cosmoprof and Cosmopack of North America awards are produced in strategic partnership with Beautystreams to formally recognize the best in beauty products, celebrate innovation, and honor excellence in packaging design and formulation amongst exhibitors. Winners will be announced across seven categories on Tuesday, July 12th from 6:00-7:30 pm. All attendees and exhibitors are welcome.
Independent Beauty Association (IBA) Cocktail Reception
No VIP list here. Everyone is welcome to meet and mingle on Wednesday, July 13th from 5:30- 8:00 pm at the Jardin Restaurant inside of the Wynn Resort. Don Frey, the new President and CEO of the Independent Beauty Association shared, "We are proud to be part of the beauty industry and support independent beauty brands, their manufacturing partners, suppliers, and trusted labs for testing products. Come learn more about IBA or just grab a drink." The BeautyMatter team will be attending so come say hello. All are welcome. RSVP here.
