Often consumers will be eagerly browsing the skincare shelves for a product that works for them. What if they found something that works with them instead? Fusing one part biotech innovation with another part evolutionary philosophy—this is the premise of Gezeiten.Its brand name translates to “tides” in German, and with its microbiome-friendly, biomimetic formulas and zero-waste refillable packaging (all made in Germany), the company certainly speaks to the shifting tides of modern skincare. The founding team behind it consists of the married couple Michaela (CEO and R&D) and Michael Hiltebrandt (responsible for sales), supported by the creative advisor sibling duo Claire and Charlie Bals.With captivating imagery of coral reef landscapes and barreling waves, plus custom product packaging that would be right at home on the set of any sci-fi epic, Gezeiten’s desire to do differently also extends to the brand’s visual language. While acknowledging the current oversaturation of the skincare market, the founding team didn’t see any brands addressing the biosynchronized ritual of skincare.As the human species originates from the sea, marine ingredients were a natural point of interest. Diving into the sea, they discovered the rich nutritional value of marine compounds: vitamins, minerals, polysaccharides, omega-3 peptides—all bioactive. This gave birth to their Earth Marine CellTech Complex (the building block of every formulation) which combines nutrient-rich algae with a unique marine microorganism (grown in conditions that mimic their natural habitat) and mineral-rich suboceanic water concentrate, cultivated in marine farming programs and bioreactors.