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Give Back Beauty Acquires Rival AB Parfums

Published February 3, 2025
Published February 3, 2025
Give Back Beauty

Angelini Industries and Give Back Beauty (GBB) have signed an agreement for GBB to acquire AB Parfums SpA, formerly known as Angelini Beauty SpA, along with its subsidiaries, assets, brands, and licenses.WHO: Founded in 2013 as Angelini Beauty, AB Parfums has been part of Angelini Industries. AB Parfums specializes in creating, developing, marketing, and globally distributing fragrances for fashion brands, including Italy’s Trussardi, whose fragrance brand is owned by AB Parfums, and Laura Biagiotti. Additionally, it distributes major L’Oréal Group brands, such as Ralph Lauren, Maison Margiela, Cacharel, Diesel, Azzaro, and Viktor&Rolf. Operating in key markets like Italy, Germany, Austria, Switzerland, Belgium, the Netherlands, Luxembourg, Spain, and Portugal, AB Parfums has approximately 200 employees. Established in Ancona, Italy, in 1919 by Francesco Angelini, Angelini Industries is a multinational Italian group operating in health, industrial technology, and consumer goods sectors, with 5,800 employees across 21 countries and €2.1 billion in revenue in 2023.Give Back Beauty (GBB), whose brand portfolio is continuously expanding, is now an exclusive global partner for brands like Tommy Hilfiger, Elie Saab, Chopard, Zegna, Philipp Plein, and Mercedes-Benz. It also collaborates with Dolce&Gabbana, Olaplex, and Billie Eilish through hybrid distribution and business models and serves as an incubator for celebrity-driven brands such as Florence by Mills (Millie Bobby Brown) and Blake Brown (Blake Lively). In just four years, GBB has grown its net revenue from €42 million to over €300 million, aiming to exceed €400 million in 2025.

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