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Glossier Continues Retail Rollout with Stores in Philadelphia and Brooklyn

Published November 15, 2022
Published November 15, 2022

Glossier continues the rollout of permanent retail locations that it began in 2021 after closing its New York and Los Angeles stores during the coronavirus pandemic. Philadelphia and Brooklyn join Seattle, London, LA, Miami, Washington, DC, and Atlanta in bringing the brand to life offline. Each store design is localized and grounded in community, leveraging inspiration from the city and integrating endless content-creation opportunities.

Glossier's Philadelphia location is nestled in Rittenhouse Square's cozy neighborhood. The store includes a contrast of grand architectural touches softened by organic materials, curves, and muted tones of pink. Macro shots of Glossier products adorn massive arched walls with intricate molding, light, dusty pink paint—a maturation of Glossier's classic palette. These details are a nod to the neoclassical architecture found in local cultural icons like the Philadelphia Museum of Art and Rodin Museum.

Double-sided, wavy tabletops merchandise products for testing and shade swatching. More products live at a wet bar to try, rinse, and repeat.

A ramp with built-in seating leads guests deeper into the world of Glossier in 3D, serving as a point of visual interest and a place to meet other shoppers, talk with editors (product experts), or simply chill out and take it all in.

The requisite selfie room is tucked away in an intimate part of the store. The small room cocoons guests in warm, sunset tones and ornate wall moldings. The details take cues from Rococo and neoclassical paintings often seen on ceiling panels during the 18th century. The room plays with perspective with molding details reflecting onto the You Look Good mirror, adding a whimsical element to the space.

Glossier comes back to New York with a new outpost in Brooklyn.

Deep window benches and additional seating inside welcome visitors to soak in the world of Glossier and the Williamsburg neighborhood.

Old meets new in the design of Glossier Brooklyn. The location features warm textures and localized details, such as the wooden, white facade with trimming and gooseneck lamps that glow softly, while store signage takes cues from classic Brooklyn purveyors. Once inside, colorful and bold materials, including a bright confetti-like fabric and graphically treated wood veneer, blend with natural materials for a more modern interpretation of a little corner shop.

Conjuring equal parts soda counter and Wonka factory, maximalist and candy-like displays are surrounded by walls decorated with almost-looks-edible imagery. Glossier products are merchandised perfectly, lined up on shelves just like sweets and candies, juxtaposed by the iconic You Look Good mirror, creating a perfectly staged selfie moment. This store design also includes innovative wavy tables displaying products and a wet bar for trial.


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