Mergers and acquisitions company GridKor has acquired intimate skincare company The Perfect V.
WHO: Founded by Avonda Urben, The Perfect V is a premium intimate skincare brand for women that promotes the care of the intimate area by giving women confidence and comfort, injecting beauty into traditional categories of hair removal and feminine care. All products were formulated under EU guidelines and vetted by dermatologists and gynecologists to maintain pH balance with formulas that are gentle yet highly effective. The brand is also the creator of the trademarked Vanicure service, which elevates various hair removal services (wax, sugar, and laser) by providing clients with smooth skin, enhancing the beauty of the V.
GridKor is a global mergers and acquisitions company building a portfolio of businesses, real estate, and other cash-flowing assets. The business is a collaborative effort between GridSwitch and KorDev.
WHY: The deal offers diversity to the growing GridKor portfolio and will position the team to showcase their skills in the e-commerce space.
IN THEIR OWN WORDS: "We're really excited to grow a brand that has such a high ceiling of potential. This brand strikes a creative chord for us and we're very confident in our ability to turn this into an eight-figure company," Josh Clingensmith, Chief Marketing Officer at GridKor, said.
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