Business Categories Reports Podcasts Events Awards Webinars
Contact My Account About


Published September 6, 2019
Published September 6, 2019
Grove Collaborative

Grove Collaborative enters unicorn territory with a $150 million series D funding with a valuation of over $1 billion. The round was co-led by Lone Pine Capital, General Atlantic, and Glynn Capital.

WHO: Launched in 2012, Grove Collaborative, a Certified B Corp, creates innovative natural products and offers a curated selection of healthy home essentials like cleaning supplies and personal care products. With a flexible scheduled delivery model and a personal shopper, a “Grove Guide” assigned to each customer, Grove’s platform makes it easy for people to switch to healthier, more sustainable routines. Every item Grove offers, both from its flagship Grove Collaborative brand and from exceptional third-party brands, has been thoroughly vetted against strict standards for sustainability, efficacy, and supply-chain practices.

WHY: The company intends to use the funds for expansion into the clean beauty category, make further investments in its sustainable packaging and supply chain, and grow its “Grove Guide” program, a personalized concierge service staffed by a dedicated team of experts on healthy and sustainable homes.

IN THEIR OWN WORDS: “There is a common misperception that relatively few consumers are motivated by conscientious values like health and sustainability,” said Stuart Landesberg, co-founder and CEO. “Yet every day at Grove we see the passion families from across a myriad of communities have for effective, safe, and affordable products that protect our shared home. We believe in a world in which sustainability is scalable and that, rather than simply reducing waste, we can use consumer products as vehicles for widespread, long-lasting, positive human and environmental impact.”

“With its lens on the changing habits and preferences of consumers, Grove has grown more than six fold over just the past two years,” says Andrew Ferrer, Managing Director at General Atlantic, a leading global growth equity firm, who co-led the Series D. “We’ve been impressed by their ability to innovate while remaining true to their mission. We’re looking forward to what’s next.”


  • Grove Collaborative raised a $150 million Series D funding.
  • Having raised more than $250 million in capital to date, the latest financing brings the company’s valuation to more then $1 billion.
  • The round was co-led by Lone Pine Capital, General Atlantic, and Glynn Capital, with participation from Greenspring Associates as a new investor as well as from existing investors Norwest Venture Partners, Mayfield Fund, NextView Ventures, MHS Capital, and Heron Rock Capital.
  • Last year, Grove generated $104 million in revenue and says it is on track to triple that figure this year. Grove expects to triple the Sustain business over the next year as well.
  • In January of 2018 the start-up landed a $35 million in Series C funding led by Norwest Venture Partners, which came on the heels of a $15 million Series B that quietly closed in March 2017 and was led by Mayfield VC.
  • In July 2016 the company closed a $6.7 million Series A round of funding.
  • Their $1.7 million seed round was funded in April by angels Erick Blachford, Jeff Clarke, Cary Rosenzweig, and John McAtee, according to CB Insights.
  • Grove Collaborative acquired Sustain Natural last month, adding it to its brand portfolio.

2 Article(s) Remaining

Subscribe today for full access