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Grown Alchemist No Longer Part of the L'Occitane Group

Published April 2, 2024
Published April 2, 2024
Grown Alchemist

Grown Alchemist, the biological beauty brand for the design conscious, announced it will no longer form part of the L'Occitane Group. The beauty brand moves to privately held ownership to accelerate growth and drive development in key markets, including North America and China. Outgoing L'Occitane International S.A. CEO André Hoffmann is taking a majority stake in the business, while Grown Alchemist CEO Anna Teal will have minority ownership.WHO: Australian cosmeceutical clean skincare brand Grown Alchemist, co-founded in 2008 by Melbourne brothers Jeremy and Keston Muijs, has developed a global following with its focus on futuristic anti-aging technology and unique botanical skincare formulas for optimal skin health. The brand offers 100 percent natural, vegan, and cruelty-free topical and ingestible skincare products, as well as IV infusion therapy, haircare, and bodycare. The brand is available in over 40 countries and available in retailers including Sephora, Credo Beauty, and 5-star hotels & spas.The L'Occitane Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: L'Occitane en Provence, Melvita, Erborian, L'Occitane au Brésil, LimeLife by Alcone, Elemis, Sol de Janeiro, and Dr. Vranjes Firenze.

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