Key Takeaways:

• Guinness Atkinson Asset Management, a leader in specialized and thematic investment solutions, launched Guinness Atkinson K-Beauty. 
• The launch is driven by the compelling fundamental growth of South Korea's cosmetics industry. 
• In 2025, South Korea recorded a landmark $11.4 billion in cosmetics exports, rising to become the world's second-largest exporter in the category.

US investment management firm Guinness Atkinson launched a dedicated K-beauty exchange-traded fund (ETF).

WHO: Guinness Atkinson K-Beauty (KBTY) fund seeks to capture the growth of South Korea's fast-moving beauty ecosystem as K-beauty transitions from a viral global trend into a dominant export powerhouse.

Guinness Atkinson Funds delivers innovative investment strategies designed to capture long-term structural changes in the global economy. Known for thematic foresight and disciplined research, Guinness Atkinson provides investors with specialized solutions across global markets, energy transition, and emerging consumer trends.

IN THEIR OWN WORDS: "For 30 years, Korea has been quietly laying the foundation for an export titan by backing its cultural boom with unmatched manufacturing speed, regulatory efficacy, and digital-first innovation," said Jim Atkinson, CEO, Guinness Atkinson Asset Management. "What looks like an overnight sensation on social media is actually a structural shift in global consumer behavior. With KBTY, we are excited to give investors a dedicated vehicle to participate directly in the rapid global expansion of K-beauty."

"Korean beauty is no longer just a niche internet phenomenon," said Valerie Huang, portfolio manager at Guinness Atkinson Funds.