London-based beauty technology company Yuv lands new investment to scale its sustainable hair color tech in the UK & US.WHO: Founded in 2023 by Francisco Gimenez, Yuv aims to transform the professional hair color industry through a combination of patented hardware, AI-driven software, and sustainable, refillable packaging. Its flagship product is a smart, cartridge-based hair color system designed for salons and freelance professionals. The system replaces single-use tubes with refillable aluminum cartridges, reducing waste while offering precise, customizable formulations at the touch of a button. By pairing refillable packaging with intelligent data systems, Yuv helps beauty professionals cut costs, streamline operations, and elevate creativity.WHY: The new funding will accelerate Yuv’s growth in the UK and support its US expansion in 2026, scaling its patented platform and subscription model to a growing network of salons and freelancers worldwide.IN THEIR OWN WORDS: Eric Sävendahl, Principal at Nineyards Equity, shared, “At Nineyards, we back category-defining companies with the potential to fundamentally reshape their industries. Yuv is bringing true digital transformation to professional hair colour by combining hardware, colour and software into a platform that solves real pain points for salons and freelancing hairdressers alike. We are highly impressed by what Francisco and the team have accomplished so far, and are excited to support them as they scale in the UK, US and beyond."“This raise represents a pivotal moment for Yuv,” said Francisco Gimenez, founder & CEO of Yuv.