Harry Slatkin knows home fragrance—he pioneered the category to help it become the $29.3 billion industry that it is today. Co-founding Slatkin + Co. with his wife Laura, he has created collections for over 100 brands, including luxury names like Vera Wang and Christian Dior. His celebrity clientele includes icons like Elton John and Princess Diana.However, he isn't only reserving his scent talents for the elites: offering a premium experience at a masstige price is another core component of Slatkin’s industry mission. As the former President of Home for Limited Brands following Slatkin + Co.’s sale to the company in 2005, overseeing all home fragrance development for Bath & Body Works, he grew the business to over $1 billion in five and a half years.Today under the Slatkin + Co. umbrella there sits HomeWorx, launched in 2017 and sold at retailers like QVC (where it originally launched), Ulta Beauty, and Nordstrom; ScentWorx (a home fragrance and bath and bodycare line sold exclusively at Kohl’s); Club 92 (a Dollar General exclusive line); Aroma Home (sold exclusively at Home Depot); and Dwell212 (a fragrance and bodycare aromatherapy-based line for young metropolites).When it comes to retail expansions, Slatkin goes big and bold. Club 92 debuted at 19,000 stores nationwide. In Q1 2024 alone, Slatkin + Co. entered 28,000 new doors, focusing on mass retailers like CVS. With a 30% year-over-year growth, the company’s revenue is now in the nine-figure range.