Los Angeles-based HatchBeauty Brands, a beauty and wellness incubator, acquired the brand portfolio of Duncan Enterprises, known as Duncan Cosmetics.
WHO: Founded in 1944, Duncan Enterprises is known for its strong offerings across the DIY space. Its portfolio of ten brands, which includes Lique, Tattoo Junkie, Remi Rose, and BE Beauty Essentials, provides consumers with high-performing, efficacious formulas at affordable price points. The brands target Gen X, Millennial, and Gen Z consumers with a range of products designed to bring affordable trends to mass-market audiences in retailers like Target, Kohl’s, Urban Outfitters, and Dollar Tree.
Founded in 2009, HatchBeauty expanded to HatchBeauty Brands in 2019. Now it is one of the first companies to offer both beauty and wellness incubation under one roof. Its current portfolio includes NatureWell, Found, Orlando Pita Play, and Baby Phat Beauty. Later this year, HatchBeauty Brands will launch a celebrity-founded skincare and supplement line and, in early 2021, expand its current NatureWell brand to include a range of supplements.
WHY: The deal will strengthen HatchBeauty’s position as an authority on trend democratization within the beauty and wellness landscape.
IN THEIR OWN WORDS: “We are excited to welcome the Duncan Cosmetics team into the HatchBeauty Brands family. This acquisition strengthens our commitment to ensuring consumers everywhere have access to affordable and efficacious beauty and wellness products,” notes HatchBeauty Brands President Preston Bottomy. “In the months ahead, we look forward to sharing expertise between our teams and leveraging a broader brand portfolio across our network of retail partners.”
“The Duncan beauty team is thrilled to be part of the HatchBeauty Brands family of brands. This acquisition will maximize new product innovation and sales distribution for both companies and create a powerhouse of beauty and wellness brand products for our consumers and retailer partners. Our shared vision, values, and passion for the beauty industry align perfectly with HatchBeauty Brands, and together we are going to do big things,” says Duncan President and CEO Larry Hermansen.
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