Travel retailer Gebr. Heinemann has acquired a 50% stake in the Nobilis Group, a leading fragrance distributor in operation across the German-speaking region.
WHO: Nobilis Group is the leading distributor in the segment of luxury/niche, prestige, and lifestyle fragrances in the German-speaking region and has been operating successfully in the beauty market for over 25 years.
Founded in 1879 by brothers Carl and Heinrich Heinemann as a small family business in Hamburg, Nobilis Group has developed over five generations into one of the leading distributors and retailers in the international travel retail market. The group operates as a wholesaler and retailer in over 100 countries with a turnover of 3.8 billion euros in 2022.
IN THEIR OWN WORDS: "The partnership with Gebr. Heinemann is the dream constellation we have been looking for over a long time," comments Udo Heuser, Managing Partner and CEO of Nobilis Group. "I have known and appreciated the company Gebr. Heinemann and the owners personally for many years. As a family business with a tradition of over 140 years, they have developed into one of the world's most important players in the international travel-retail market and have been pursuing a sustainable growth strategy for decades. The company has enjoyed strong trust for over five generations, stands for stability and is therefore a perfect new co-shareholder and partner for the Nobilis Group."
Gebr. Heinemann co-CEO Max Heinemann told The Moodie Davitt Report, “In Nobilis Group, we have found a partner whose corporate culture is very similar to ours, both in terms of its understanding of values and the fact that the focus lies on the people.
“With this strategic investment, we are strengthening the diversification of our activities to an area outside of our core business. There will be no operational changes for employees, customers and brand partners nor an operational integration in the Heinemann ecosystem. Udo Heuser will continue to lead the Nobilis Group as CEO.”
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