Hello Cake, a leading sexual health and wellness brand, closed an $18 million Series B funding round and acquired Trigg Laboratories, a pioneer in the personal lubricants category, and its Wet brand.WHO: Founded in 1989, Las Vegas-based Trigg Laboratories manufactures premium consumer healthcare and sexual wellness products in a 70,000-square-foot state-of-the-art facility. Trigg Laboratories does business as Wet International, with products available in nearly 70 countries through multiple distribution channels, including food, drug, and mass-market stores, as well as novelty/boutique stores worldwide. The company also provides white-label manufacturing.Founded in 2020 by Hunter Morris and Mitch Orkis, Hello Cakeis a sexual wellness brand on a mission to help couples reconnect in the bedroom. The brand’s line of prescription medication, supplements, lubricants, and devices are made with the highest-quality ingredients and delivered at an affordable price point. All products are inspired by real couples and tested across the spectrum of sexual preferences prior to launch. Cake’s product line is available nationwide at Target, Walmart, CVS, Walgreens, Rite Aid, and Amazon.WHY: The acquisition establishes Hello Cake as a vertically integrated sexual health business poised to increase profitability, drive growth, accelerate IP ownership, and fuel product innovation.IN THEIR OWN WORDS: “This acquisition marks a significant milestone for Hello Cake as we continue to grow and redefine the sexual wellness category,” said Hunter Morris, CEO and co-founder at Hello Cake. “Vertical integration gets us firmly to profitability.