Hello Cake has closed an $18 million Series B funding round led by Silas Capital and Strand Equity. Total funding for the sexual wellness brand has now surpassed $36 million.WHO: Founded in 2020 by Hunter Morris and Mitch Orkis, Hello Cake is a sexual wellness brand on a mission to help couples reconnect in the bedroom. The brand’s line of prescription medication, supplements, lubricants, and devices are made with the highest-quality ingredients and delivered at an affordable price point. All products are inspired by real couples and tested across the spectrum of sexual preferences prior to launch.WHY: The funding helped fund the acquisition of Trigg Laboratories, a pioneer in the personal lubricants category, and its Wet brand. Hello Cake is open to exploring additional mergers and acquisitions aligning with its mission.IN THEIR OWN WORDS: “Hello Cake continues to rethink the sexual wellness category with a fun, innovative, and inclusive approach that resonates with modern couples,” said Brian Thorne, Partner at Silas Capital. “This additional investment in their Series B round underscores our belief in Hello Cake’s ability to win within the sexual health space, leveraging their strong retail partnerships and a growing telehealth presence. We’re thrilled to further support Hunter, Mitch and the Hello Cake team as they transform the category.”DETAILS:Hello Cake has closed an $18 million Series B funding round led by Silas Capital and Strand Equity. AF Ventures, a long-term investor in Hello Cake, is participating in the round and will join as a board observer.Hello Cake has more than doubled its retail footprint from 2023 to 2024.