One of the fastest-growing personal care brands in the US launched a thoughtful new program dedicated to helping people save money at the dentist. Research shows there are many links between oral health and overall health. Maintaining a healthy mouth requires the use of effective oral care products and seeing a dental professional regularly.

With Hello’s Dental Pass, an individual or a family can save 20-50% on most visits to a participating dentist in-network. With just a few clicks, an individual can purchase a 30-Day dental discount plan for as little as $20.00 and receive savings across one of the largest networks of dental professionals across the US.

“Hello’s mission is to create the most naturally friendly, effective, irresistible personal care products as possible, in the friendliest way possible,” says Craig Dubitsky, friendly founder at Hello products and Chief Innovation Strategist at Colgate-Palmolive Company. “We believe the notion of friendly should extend to dentist visits, too, which is why we teamed with the folks at Careington, a leader in the Discount Plan Organization (DPO) market, to create the hello friendly dental pass. We’re excited to give our brushers something else to really smile about.”

According to a study commissioned by Hello products, 62% of American adults are too afraid to visit the dentist, with millennials more likely to be afraid of the dentist than any other age group. While many brushers avoid the dentist because they fear it’ll be too expensive, Hello’s new friendly dental pass makes basic dental exams and preventative services affordable.

“The hello friendly dental pass was created for everybody, with the goal of making prices more transparent so that brushers know exactly what they’ll pay before the treatment,” says Lauri Kien Kotcher, CEO of Hello Products. “Friendliness and simplicity go hand in hand, so we’ve done our best to make sure the hello friendly dental pass is simple to access, affordable, and a positive experience for all.”

This isn’t insurance—prices on dental services have been pre-negotiated with over 80,000 dentists. All you have to do is find a participating dentist in your area, call to make an appointment, as usual, show your pass and pay the pre-negotiated discounted rate at the end of your visit. Since this isn’t insurance, there are no other deductibles or fees, no bills on the way, or claims to be made. Users can expect a savings of 20-50% off the average dental care in their area. The pass can also be used for people without insurance, or those with insurance who have already hit their annual maximum.

“Hello’s new friendly dental pass will make quality dental care more accessible and affordable to people that may work for a company that doesn’t offer traditional dental insurance, or they may work as independent contractors, making it difficult or expensive to have a dental plan that makes sense,” says Dr. Anna Melissa Concepcion at Concept Dental.

“Careington is very excited to partner with Hello Products to provide the Hello friendly dental pass program for their many customers throughout the nation,” said Greg Rudisill, Senior Vice President of Strategic Partnerships at Careington International Corporation. “The dental pass program was designed to help individuals and families save money on their dental care so they can access more affordable treatment. Hello Products is already providing their customers with the essential dental care products they need to keep their mouths healthy, and the dental pass program will provide another valuable resource.”

Prices: $20 for 30-Day Pass; starting at $99, plus a one-time, non-refundable $20 processing fee, for the Annual Pass.