Henry Rose, the fragrance brand launched by Michelle Pfeiffer, has taken its first outside investment, closing a Series A funding round led by Sandbridge Capital.
WHO: Henry Rose, the genderless fragrance brand, was launched by Michelle Pfeiffer in 2019 to set a new precedent for safety and transparency in fine fragrance by disclosing 100% of its ingredients. The products were created based on the standards set forth by two industry leading nonprofit organizations, the Environmental Working Group (EWG) and Cradle to Cradle (C2C) Products Innovation Institute. It is the first fine fragrance to receive both EWG Verified and Cradle to Cradle Certified distinctions. The brand launched DTC with five fine fragrances and has now grown to include 11 fine fragrances and multiple product categories, including home and body. The brand has expanded into retail distribution with beauty retailers, including Credo, Neiman Marcus, and Nordstrom.
WHY: The investment will be leveraged to further grow Henry Rose’s retail distribution, expand its team, and fuel marketing efforts to increase brand awareness. Henry Rose recently tapped YARD NYC to develop the brand’s first major advertising campaign, set to be unveiled early this summer. The campaign will debut with a billboard in Times Square, with additional rollouts planned across OOH and digital platforms.
IN THEIR OWN WORDS: “We are thrilled to partner with Michelle and her inspired Henry Rose team. There is a tangible groundswell among consumers for ingredient transparency paired with timeless storytelling across the clean beauty landscape,” said Ken Suslow, founder and Managing Partner of Sandbridge Capital. “Michelle has thoughtfully captured this balance, artfully blending her pure mission-driven approach with a compellingly modern offering of best-in-class fine fragrances.
“I founded Henry Rose based on my belief that we shouldn’t have to sacrifice quality for safety,” said Michelle Pfeiffer, founder and Creative Director of Henry Rose. “We partnered with Ken and the Sandbridge Capital team not only for the expertise they provide as beauty industry investors, but also for their commitment to our brand’s mission. This partnership underscores our shared belief that greater transparency is the future and everyone has the right to know what’s in the products they use.”
“Over the past four years, Henry Rose has established itself as a disruptor in the beauty industry by challenging the status quo,” said Debi Theis, President of Henry Rose. “The brand’s evolution to date has been extremely intentional, so it was important to find a partner that would champion, rather than shy away from, our bold stance on ingredient transparency, safety, and sustainability. Ken immediately embraced our values as non-negotiables, and we are thrilled to usher in this next phase of brand growth together.”
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