Natural bath and beauty company Herb'N Eden closed a $1.2 million investment for business growth led by Mercantile Venture Capital.
WHO: Metro Atlanta-based Herb'N Eden was founded by Quinton and Terran Lewis in 2015 to bring natural skincare products to the forefront of the market.
WHY: This new funding will amplify their efforts, enabling them to efficiently meet the demands of their rapidly growing clientele without sacrificing what makes them so successful: their all-natural therapeutic products.
IN THEIR OWN WORDS: "Through our tremendous growth, we still maintained the same formula and process of making our products," says Terran Lewis. "We know Black-owned businesses face challenges around funding and equitable partnerships. For us, it was important we remain the majority owners and stay faithful to the tried-and-true process our supporters count on us for."
“From $260,000 in 2020 to $2.6 million closing out 2021, during the pandemic, is remarkable," said James Harris, co-founder and managing partner at The Core Venture Studio and one of the lead investors. "Their ability to scale their company while strengthening their relationship with their loyal customers drove Core's decision to invest in the Herb'N Eden team."
"It's amazing to see what we could accomplish in such a short amount of time," says Quinton. "In two to five years, we hope to continue to scale our business with the resources and connections made while also investing into the dreams of other Black entrepreneurs."
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