Heyday, a platform accelerating consumer product brands on digital marketplaces like Amazon, announced it closed a $175MM Series A funding round.
WHO: Co-founded by Sebastian Rymarz and Adam Gerchen in August 2020, Heyday partners with sellers to acquire, launch, and incubate successful brands on digital marketplaces like Amazon. The platform is being built upon technology, data, and operations tailored specifically to marketplace commerce.
IN THEIR OWN WORDS: “We’re in the early days of a tectonic shift toward marketplace commerce. Just as the last decade saw the rise of Warby Parker, Dollar Shave Club and other digitally native vertical brands, this decade will see the rise of a new generation of marketplace-native brands,” said Sebastian Rymarz, Heyday co-founder and CEO. “Although the shift has been a boon to entrepreneurs around the globe, most still lack the capital, tools and resources to realize their full potential. Heyday is filling that void.”
“Online marketplace ecosystems are transforming the way retail brands launch and reach wide consumer adoption,” said Mark Crane, partner at General Catalyst. “Heyday is building a data-driven technology platform that can help those brands reach real scale leveraging those marketplaces. The Heyday team has shown incredible drive since launch and we look forward to partnering with them as they continue to build to their mission.”
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