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Hims & Hers Expands into Retail with Urban Outfitters

July 09, 2021 Kelly Kovack
July 09, 2021
Hims & Hers

Hims & Hers, the multi-specialty telehealth platform focused on providing modern personalized health and wellness experiences to consumers, is taking its offering offline in a partnership with Urban Outfitters.

“Our priority has, and will always be, the consumer," said Melissa Baird, Chief Operating Officer of Hims & Hers. "At Hims & Hers, we're trying to provide everyone with access to gorgeously designed, high quality, personalized, and affordable products that benefit their health and wellness. Being able to expand our product reach to consumers through a partnership with such an iconic and inspirational lifestyle brand is incredibly exciting for us. We are truly honored to partner with Urban Outfitters and make Hims & Hers' solutions available to their digitally native and diverse audience via urbanoutfitters.com."

The first products to be offered will be skincare, hair loss, sexual health, supplements, and other personal care items. Most notably the assortment will include the Blur Stick Concealer for Men, which Hims & Hers launched in May and will be Urban Outfitters' first foray into the men's makeup category. Over the next few months, Hims & Hers and Urban Outfitters plan to roll out select Hers products and more Hims products on the retailer's website.

Digitally native consumers who visit Urban Outfitters are looking for the most personalized experiences that help them express their authentic selves," said Jena Tracey, Executive Director of Merchandising for Urban Outfitters. "There is great synergy between the Urban Outfitters customer and those digitally native consumers who are interested in the personalized health and wellness offerings of Hims & Hers, and we are thrilled to be offering such beautiful and high quality products to people on our site.

Hims & Hers also expanded their reach into dermatology with the acquisition of teledermatology platform Apostrophe and into the UK market with the acquisition of Honest Health.

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