Back in 2008, Sephora opened its doors to consumers in Singapore. Starting out in Ngee Ann City, the retailer revolutionized the beauty landscape of the region, as customers began to stray from department stores, with their interest captured by the plethora of the newly stocked international brands at the retail destination. Just a year later, Sephora revealed its largest-store in Southeast Asia (12,916 square feet), the ION Orchard flagship, now commonly referenced as one of “the world's best-performing beauty stores.”Sephora’s presence in Singapore fueled consumer appetite for premium products—adding positive value to the region's beauty and personal care market, which currently stands at an impressive $1,244 million. In efforts to continue to provide quality products for the passionate Singaporean consumer, Sephora has reopened the doors to its ION Orchard store after a glamorous revamp.The location newly features the largest prestige beauty assortment within the Asian market, stocking over 12,000 products from 160 brands. Alongside this, the store renewal brings 18 new editions to the Singaporean market, including Armani Prive, Kylie Cosmetics, Kosas, Makeup By Mario, Shark Beauty, Takami, Patrick Ta, and more."The reopening of Sephora ION Orchard marks a defining moment as we celebrate one of the busiest stores for Sephora worldwide, attracting locals and tourists alike," says Jenny Cheah, Managing Director for Southeast Asia, Oceania, India, and South Korea. "Our tailored approach combines a wide brand variety with experiences that resonate with our diverse clientele.