Key Takeaways:

• Pai joins the HSNF portfolio that includes Mylee, Magnitone, and PraNaturals.
• Pai is forecasting a return to profitability in the first quarter of 2027.
• Investor enthusiasm has cooled for clean beauty.

The exit comes roughly four and a half years after Famille C Venture first invested in Pai. 

WHO: Sarah Brown founded Pai Skincare in 2007 as a solution to her own skin condition and with a mission to empower women to take back control of their sensitive skin. The brand has full control of its formulas and is certified organic, with 98% of ingredients coming from natural origins. It is also vegan and cruelty-free, with a commitment to transparency and sustainability.

Famille C Venture is the private investment firm of the Courtin-Clarins family, the founders of the luxury cosmetics company Groupe Clarins. The firm was founded in 2017 by Christian Courtin-Clarins, the son of Clarins founder Jacques Courtin-Clarins, and his brother Olivier Courtin-Clarins. The group makes minority investments in small- to medium-sized European companies active in sectors such as beauty, wellness, and sustainable development, providing financial resources and strategic guidance.

HSNF is a London-based global e-commerce retailer and beauty brand owner founded in 2009. The platform's portfolio includes Mylee, Magnitone, and PraNaturals.

WHY: The exit underscores how clean beauty's investor enthusiasm has cooled into a harder operating reality.

IN THEIR OWN WORDS:  Famille C Participations told Beauty Independent, “Over the past four years, Famille C Participations has supported Pai through an increasingly competitive clean beauty landscape.