Huda Beauty will redeem the ownership interest TSG Consumer has held in it since 2017. With this move, Huda Beauty will return to full founder ownership.WHO: Founded by leading beauty authority Huda Kattan in 2013, the brand has evolved to become a globally renowned beauty movement that challenges conventional standards and empowers beauty lovers worldwide. Started in 2013 with a $6,000 loan from her sister, Alya Kattan, Huda launched a range of viral false eyelashes exclusively at Sephora in the Dubai Mall while launching her namesake brand, Huda Beauty. The brand sells everything from luxury eyelashes to makeup and skincare products. The company has more than 54.2 million followers on Instagram, well ahead of rivals Rare Beauty and Kylie Cosmetics, which have 8 million and 24.7 million followers, respectively.Founded in 1986, TSG Consumer Partners, LP is a leading consumer-focused private equity firm with approximately $14 billion in assets under management. Leveraging the firm’s deep knowledge of the consumer, TSG partners with founders and management teams to accelerate growth and build iconic, best-in-class brands.WHY: This strategic move paves the way for Huda Beauty to regain full founder ownership, marking a rare milestone in the beauty industry. The decision reflects the brand's commitment to growth on its own terms.IN THEIR OWN WORDS: In a statement, the brand said, “Huda Beauty is making history as one of the few established beauty brands to return to full founder ownership."DETAILS:Huda Beauty will redeem the ownership interest TSG Consumer has held in it since 2017.With this move, Huda Beauty will return to full founder ownership led by Huda Kattan.