Dubai-based Huda Beauty will sell its ownership of the fragrance brand Kayali, which was founded by Huda and Mona Kattan in 2018. Mona Kattan will partner with private equity firm General Atlantic for the next phase of growth.WHO: Founded by Huda and Mona Kattan in 2018 under the umbrella of parent company Huda Beauty, Kayali has rapidly become a disruptive force in the fragrance industry. Under the creative vision of Mona Kattan, the brand quickly evolved into a powerhouse, gaining global recognition for its unique approach to modern perfumery. Founded by leading beauty authority Huda Kattan in 2013, the brand has evolved to become a globally renowned beauty movement that challenges conventional standards and empowers beauty lovers worldwide. Started in 2013 with a $6,000 loan from her sister Alya Kattan, Huda launched a range of viral false eyelashes exclusively at Sephora in the Dubai Mall while launching her namesake brand, Huda Beauty. The brand sells everything from luxury eyelashes to makeup and skincare products. The company has more than 54.2 million followers on Instagram, well ahead of rivals Rare Beauty and Kylie Cosmetics, which have 8 million and 24.7 million followers, respectively.Established in 1980, General Atlantic is a leading global growth investor with more than four decades of experience providing capital and strategic support for over 520 growth companies throughout its history. The firm leverages its patient capital, operational expertise, and global platform to support a diversified investment platform spanning Growth Equity, Credit, Climate, and Sustainable Infrastructure strategies.