Huda Kattan is making the first investment from her angel fund in a sexual and feminine wellness brand called Ketish, launched by a former Huda Beauty product developer.
WHO: Founded by Emaan Abbass, a former product developer at Huda Beauty, Ketish aims to address a gap in the intimate care and feminine wellness industry, with products developed keeping women's needs and desires on top of mind. The product assortment consists of body care and wellness products. The brand will launch online and on Hudabeauty.com; the brand also has brick-and-mortar ambitions.
HB Investments is the Dubai-based private investment office chaired by Huda Beauty founder Huda Kattan. HB Angels is the seed fund and incubator launched in 2017.
IN THEIR OWN WORDS: "I'm really excited on a deep level about Huda Beauty Angels and being able to reveal to you guys very soon the first project we are investing in with an amazing founder who has such an amazing mission and purpose and we know they're going to change the world," Kattan said in a video shared with her 49 million Instagram followers.
"When we first started our brand, nobody wanted to invest in us. Nobody wanted to really believe in our cause and what we were doing," she added.
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