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Humble Growth Makes Strategic Minority Investment in Momentous

Published February 29, 2024
Published February 29, 2024

Humble Growth acquired a$32 million minority stake in Momentous, signaling a new chapter for the leading human performance company that focuses on supplementation and nutrition.

WHO: Established in 2018, Momentous is a mission-driven supplement- and sports nutrition–focused brand. Inspired by co-founder Jeff Byers' experience with elite performance resources during his playing career in the NFL, Momentous seeks to fill a market gap by offering an expert-led and science-backed platform for supplementation and lifestyle optimization. Rooted in a commitment to transparency and rigorous quality control, the company’s entire catalog of products receives the highest third-party safety certifications to meet the needs of the world’s most elite performers, with seven of its products being the only in the United States to carry the Informed Sport certification. The efficacy of Momentous supplements is highlighted by its partnerships with over 175 professional and collegiate sports programs in North America, including the majority of NFL teams.

Humble Growth is a New York–based investment firm with a $312 million debut fund dedicated to propelling the success of companies that are changing the ways people eat, drink, feel, and live. The firm’s co-founders include Andrew Abraham, founder and CEO of Orgain, Peter Rahal, founder of RXBAR, and Nick Giannuzzi, founder of  Giannuzzi Lewendon. Humble Growth’s Fund I focuses primarily on minority-stake investments in high-growth, disruptive companies operating in the food, beverage, beauty and personal care, health and wellness, pet, and household products spaces. The recency and depth of operating experience by its co-founders, complemented by a seasoned investment team, allow the firm to provide highly unique and valuable strategic and tactical support to its partner companies, imbued with empathy, humility, and an unwavering commitment to success.

WHY: For the company’s next phase of growth, Momentous will open a new Los Angeles–based headquarters, expanding its talented workforce, and drive innovation to enhance the company’s commitment to continuously elevate the customer experience through unparalleled access to expert knowledge and protocols specific to supplementation and nutrition.

IN THEIR OWN WORDS: “Since we founded Momentous, we have been effectively and exponentially growing the business, and I’m confident joining forces with the Humble Growth team is going to inform that upward trajectory and build our brand in a truly effective, powerful way,” said Momentous co-founder and CEO, Jeff Byers. “We were immediately drawn to Humble Growth and its partners’ exceptional track record in successfully operating and scaling nutrition and supplement companies. Their lived experience positions them as invaluable thought partners during our continued growth, and I’m confident that Humble Growth’s passion and expertise for consumer products in this space is going to usher us into an exciting new chapter.

“Humble Growth is honored and excited to partner with Momentous on its mission to democratize high performance for consumers,” said Peter Rahal, co-founder of Humble Growth. “We share the company’s dedication to unimpeachable quality, total transparency, and next-level innovation, and look forward to super-charging this next phase of growth for Momentous.”


  • Humble Growth acquired a $32 million minority stake in Momentous.
  • The bulk of the investment went to buying out earlier investors, including Dutch nutrition, health, and beauty company DSM-Firmenich's corporate venture arm.
  • Co-founders Jeff Byers and Erica Good will continue to lead Momentous together as CEO and President, respectively.
  • Momentous turned a profit last year on roughly $40 million in sales, or more than triple its 2021 sales. The company projects revenue this year to reach at least $70 million.
  • In September of 2022, Momentous closed a Series A round of $6.5 million led by DSM Venturing with participation from Hologram Sciences. 
  • The company also has an impressive athlete-investor group that includes the likes of NBA All-Stars Jrue Holiday (Milwaukee Bucks) and Al Horford (Boston Celtics), NFL Pro Bowlers Kyle Rudolph (Minnesota Vikings) and Ndamukong Suh, former professional skateboarder Rob Dyrdek, IRONMAN Champion Lucy Charles-Barclay, Tour de France winner and Olympic Champion Geraint Thomas, IRONMAN Champion, Olympian, and World Tour Cyclist Cam Wurf, Olympian and Boston Marathon winner Des Linden, and former NFL Pro Bowler Luke Kuechly.
  • Foley & Lardner LLP advised Momentous on this transaction.

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