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Humble Growth Makes Minority Investment in Brand Salt & Stone

Published August 8, 2024
Published August 8, 2024
Salt & Stone

Los Angeles-based Salt & Stone, which straddles fragrance and bodycare, landed a minority investment from Humble Growth. WHO: Founded in 2017 by former pro snowboarder Nima Jalali, Salt & Stone elevates everyday routines into sensorial rituals through the power of fragrance, formula, and design. Crafted with natural ingredients, coupled with skin science and thoughtful fragrances. Its core product lines include deodorants, body mists, body washes, lotions, and more, featuring sophisticated scent franchises such as Santal & Vetiver, Bergamot & Hinoki, Black Rose & Oud, and Neroli & Basil.Humble Growth is a growth-focused investment firm co-founded by two celebrated leaders in the consumer industry, Dr. Andrew Abraham and Nick Giannuzzi. The firm is dedicated to propelling the success of disruptive, industry-shaping companies that influence how we eat, drink, feel and live, through authentic partnerships built on empathy and humility. Between them, Humble Growth’s co-founders have assembled a team with decades of investing experience across food, beverage, beauty, and wellness.WHY: The investment will be used to deepen its global partnership with Sephora, continue to build Amazon and direct-to-consumer, and launch a new category next year. IN THEIR OWN WORDS: “We're experiencing a golden moment at Salt & Stone. With a lot of momentum, I found it a perfect time to partner with a strategic investor to help get us where we're going more efficiently," says Nima Jalali, founder and CEO of Salt & Stone. “I love that Humble Growth is founded by founders.

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