As part of its digital expansion, Hygie31 acquired Pascal Coste Shopping, a major player in B2C e-commerce. The strategic transaction marks a decisive step forward for Hygie31 and strengthens its positioning in a fast-growing market.WHO: Founded in 2008, Pascal Coste Shopping has established itself as one of the French leaders in e-commerce, specializing in the selective distribution of professional hair products with a catalog of 8,500 references and more than 200 partner brands. The business is posting strong results, with a turnover of 11 million euros in 2024, 95% of which is generated in France.Headquartered in France, Hygie31 (formerly known as Lafayette Conseil) is a disruptive low-price pharmacy retail concept founded in 2005. In addition to its core pharmacy retail business, the group also animates a similar eyewear retail network, developed in conjunction with pharmacists and a large drugstore in Toulouse.WHY: With this transaction, Hygie31 confirms its targeted growth strategy, focusing on the convergence of expertise and the optimization of economic models to establish itself as a key player in specialized e-commerce. Pascal Coste Shopping strengthens the group's position in the beauty and wellness category.IN THEIR OWN WORDS: For Hervé Jouves, President of Hygie31, this transaction is part of a long-term development dynamic: “The integration of Pascal Coste Shopping marks a significant step forward in our diversification strategy. This merger allows us to complete our offering by integrating business expertise that was previously absent from the group.