Hyram Yarbro has acquired the Selfless by Hyram skincare brand that was created as a joint venture with The Inkey List, according to reporting by BOF.
WHO: Selfless by Hyram was created as a joint venture between The Inkey List and influencer Hyram Yarbro, who launched the brand in 2021 exclusively with Sephora to capitalize on his 7 million followers. The brand launched with a social impact component and products priced between $20 and $30; by the end of 2022, the brand had exited Sephora. The brand was relaunched last year at Target, at a lower price.
WHY: At launch, the brand faced growing pains related to high price points and authenticity questions. As the new and sole owner of the brand, Yarbro now has complete autonomy.
IN THEIR OWN WORDS: Both parties were all smiles as they parted ways, with Yarbro saying in a statement he was “forever grateful” to The Inkey List, and The Inkey List co-founders Colette Laxton and Mark Curry declaring they were “so proud to have been an integral part of the Selfless by Hyram journey."
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