Beauty manufacturer, iBeauty Brands is expanding its hair tool portfolio by acquiring VOLOOM’s patented hair volumizing irons.WHO: VOLOOM is a patented hair volumizing iron invented in 2015 by Patricia Lund, who was on a mission to give all women the confidence that comes with healthy, voluminous hair—from those who struggle with flat, fine hair to women seeking more glamorous looks without teasing. VOLOOM has become an influencer favorite and a viral TikTok sensation with #voloom having more than 27 million TikTok views. The brand expanded with a line of complementary styling products.Based in Los Angeles, iBeauty Brands focuses on creating technologically innovative hair styling tools, styling products, and skincare devices for professionals and home consumers alike. Through continuous research and development, they introduce new designs and the most cutting-edge products in the beauty industry through their umbrella of brands and private-label services. Their current portfolio includes Surta Beauty, Adagio California, Soleil, Infini, and Sultra.WHY: iBeauty's future plans for VOLOOM include positioning the brand as the ultimate destination for voluminous hair with a focus on capitalizing on VOLOOM's unique selling proposition. Additionally, there are plans to take VOLOOM global and expand further into the professional hair market.IN THEIR OWN WORDS: According to Liam Ben-David, owner of iBeauty Brands, “This acquisition is a step forward in iBeauty Brands offering the highest quality, advanced technology and unique products to market. The VOLOOM Hair Volumizing Iron offers the hair industry a one-of-a-kind styling tool that is the first of its kind.