Key Takeaways:The company covers the entire value chain from diagnostics to personalized cosmetics and from beauty services through to selective distribution.The business has built an integrated platform model designed to generate recurring revenue and to be rolled out on a large scale.The company is supported by prestigious strategic shareholders like Crédit Mutuel Innovation, TF1, Unilever, Seb Alliance, Reworld Media, and a talented team of experts.IEVA Group, the personalized beauty and wellness company, went public on the Euronext Growth Paris market.WHO: Jean-Michel Karam founded IEVA Group as a platform for personalized beauty and well-being, combining scientific precision, clean and effective beauty, technology, editorial content, and physical services. Its mission is to transform beauty and well-being into an emotional, data-driven experience through its products and services. Its portfolio of IOMA cosmetics and L’Atelier du Sourcil, My Little Paris, MyIEVA, and Boudoir du Regard brands is an ecosystem that combines science, technology, distribution, content, and experiences.WHY: IEVA Group’s IPO on Euronext Growth is intended to provide the company with the financial resources to help implement its development strategy, focused on the global deployment of the first fully integrated beauty tech platform. The net proceeds from the issuance of the new shares will be used to finance and integrate potential external growth transactions.
