Ieva, a brand linking beauty, well-being, tech, and the environment, has entered into negotiations to acquire beauty eye care specialist L’Atelier du Sourcil.

WHO: A professional makeup artist for over 25 years, Joss Devilleneuve is a key expert in the beauty of the eyes. She launched L’Atelier du Sourcil a decade ago, establishing the brand as the first international concept offering a range of services and products dedicated to the beauty of the eyes.

Ieva is connected jewelry founded by Jean Michel Karam that measures environmental stressors and physical activity. It’s linked to a mobile application, which gives preventative and personalized recommendations based on the environmental information and answers to brief questions asked pertaining to a person’s level of expertise in beauty, and hair and skin preoccupations. Karam, a microelectronics expert, previously launched IOMA, the customized skincare brand acquired by Unilever.

IN THEIR OWN WORDS: “I can already see what technology can do for the eyebrow and eye-care cosmetics profession,” Ieva founder and president Jean Michel Karam said to WWD.

DETAILS:

• Ieva has entered into exclusive negotiations to acquire beauty eye care specialist L’Atelier du Sourcil from its shareholders and expects the acquisition to take place by the end of July.
• Ieva raised 2.5 million euros via the issuance of a convertible bond and plans to raise 10 million euros in the next 24 months. The transaction was made via a private placement with CM-CIC Capital Innovation.
• The first round of funding was about 3 million euros in the second half of 2016, with CM-CIC Capital Innovation, Karam, and others.

Photo: via L’Atelier du Sourcil