SleepScore Labs, a joint venture between ResMed, Dr. Mehmet Oz, and Pegasus Capital Advisors LP, and the company behind the world’s most comprehensive suite of data-backed sleep solutions, has entered into a partnership with International Flavors and Fragrances. Together they will create and validate products designed to support healthier lives through improved sleep.
“This partnership marks a strategic decision by IFF to extend our leadership in the ‘beyond sensorial’ market,” said Nicolas Mirzayantz, IFF’s Divisional CEO, Scent. “Together we will build on IFF’s Consumer and Sensory Science knowledge and SleepScore’s best-in-class data capture and analysis capability to deliver validated scent-based sleep solutions for consumers.” With over 70% of the developed world impacted by poor sleep and the resulting adverse effects on overall health, weight, and productivity, IFF recognized that SleepScore Labs was uniquely positioned to help them identify the most promising scent ingredients to test, and then support those findings with more robust scientific field research. This partnership is groundbreaking in the world of consumer sleep products, where mostly anecdotal evidence abounds around sleep improvement products, rather than scientific proof.
Scent, specifically, has significant potential as a non-invasive, non-addicting means of supporting sleep. Since early 2018, both companies have been collaborating on a sleep fragrance gathering over 6,500 nights of objective sleep data. As a first step in this collaboration, SleepScore clinically tested an initial scent creation prototype in the form of a pillow spray designed to support healthy sleep.
“Our work with IFF is just one example of how SleepScore is the only company in the sleep space able to incorporate measurement, data, and actionable insights to help organizations strengthen their health and wellness offerings,” said Colin Lawlor, CEO at SleepScore Labs.
For over a decade, SleepScore Labs has studied millions of hours of sleep in an effort to help people live happier, healthier, and more productive lives. The partnership with IFF reinforces SleepScore Labs’ commitment to ensuring consumers purchase products that not only claim to optimize sleep but also help consumers achieve a more complete, restful night’s sleep.
“IFF’s approach sets a great example of how cross-disciplinary sleep innovation should ideally be managed,” said Dr. Roy Raymann, Chief Scientific Officer at SleepScore Labs. “By combining our expertise in objectively validating sleep products, with IFF’s deep knowledge of fragrances and ingredients, together we can ultimately help consumers get a better night’s sleep.”
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