Key Takeaways:IMM Investment, Korea's largest venture capital firm, has invested in indie beauty brand Toun28 to fuel international expansion.The Korean eco-conscious beauty startup is positioned at the intersection of personalized skincare, sustainability, and beauty tech.Toun28 offers customized skincare tailored to facial conditions, climate, and environmental data.Seoul Economic Daily reported that Toun28, the vertically integrated eco K-beauty brand, will use investment to scale overseas distribution.WHO: Toun28 was founded in 2017 by Jung Maira, a cosmetics materials researcher, and Park Jun-su, previously in LG Electronics’ data division. The eco-friendly brand that uses only organic, hand-picked, and carefully selected, highest-quality ingredients operates its own farm in Haenam, South Jeolla, cultivating pesticide‑free ingredients and emphasizing “food‑grade” natural formulations for skin. Products are packaged in patent-pending, fully recyclable paper packaging. The business offers a personalized subscription that collects detailed skincare information from consumers as well as climate and environmental data. For 50,000 KRW ($42.50) per month, the brand manufactures customized organic products based on this data and sends them out on the 28th of every month.Founded in 1999, IMM Investment is a Seoul-based investment firm that targets venture, growth equity, and infrastructure-related investments across South Korea. Beauty investments include APR, Goodai Global, and Vinow. WHY: The company has been primarily focused on its domestic business. The investment will be used for international distribution, primarily on platforms such as Amazon and TikTok.