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Incubator Platform FounderSix Raises $12 Million in Funding

Published October 25, 2023
Published October 25, 2023
Ary World

Celebrity beauty brand incubator FounderSix has raised $12 million in investment from KD Capital to launch additional brands.

WHO: Launched in 2020 by former investment bankers Oli Goulden and Pieter Wittgen, FounderSix focuses on developing influencer-led brands. The business operates as a decentralized platform that leverages partners across product development, marketing, and legal services. They currently have a portfolio of three brands: gender-fluid makeup brand Ary World, launched with TikToker Alex Renee; Moroccan-inspired haircare brand Anablue with influencer Lauren Perez; and makeup brand Ravie Beauty, with YouTuber Allie Glines.

KD Capital is a venture capital firm based in Hong Kong investing in early-stage start-ups and entrepreneurs around the world. The firm has previously invested in OkCupid, ShopRunner, Spot Hero, and Teleon Health, among other companies.

WHY: The funding will be used to build 2-3 more brands in the next 18 months and product development.

IN THEIR OWN WORDS: “We’re quite different from brand incubators in the beauty space. You generally get ones that are either manufacturing-focused or investment-focused. We have a holistic offering of what we can do,” said Oli Goulden, who co-founded FounderSix with Pieter Wittgen. “With the money now being there to launch these brands and get them to a certain level, we can build an infrastructure, do the branding, product development, legal, fulfillment. We make it easy for the people we partner with to be entrepreneurs.”

“Our investment in FounderSix is a testament to our trust in Oli and Pieter’s leadership,” said Lewis Cheng, Managing Partner of KD Capital. “Their guiding principle of investing in people, not just ideas, resonates deeply with us. Both have a fantastic talent for creating exciting new brands from scratch, and their proven track record excites us to support their vision into the future.”


  • FounderSix raised $12 million investment from KD Capital. 
  • WWD reported industry sources estimate that combined, the current brands will reach between $15 million and $20 million in first-year sales.

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