Founded by influencer and entrepreneur Diipa Büller-Khosla and co-founded by her community of over 2.1 million loyal followers on Instagram, indē wild is centered around a promise of making Ayurveda relatable and accessible. With a background rooted in Ayurvedic principles through her family heritage—her mother being an Ayurvedic practitioner and dermatologist—Büller-Khosla recognized the importance of integrating these ancient practices into modern day skincare and wellness. Her vision is to seamlessly blend the wisdom of ancient rituals and techniques with the ever-evolving demands and aspirations of today’s skincare and wellness consumers.Named one of the eight brands in Sephora’s 2024 Accelerate program, indē-wild is on a mission to shatter the perceptions that surround traditional Ayurveda. Frequently characterized as antiquated, uncool, and outdated, indē-wild consistently proves that Ayurveda is anything but old-fashioned. Having closed its seed round raising $3 million at a valuation of $30 million, Büller-Khosla is well on her way to building her own skincare and wellness empire. However amid its impressive and ever-growing product range, there’s one particular product that epitomizes the essence of the brand—the Champi Hair Oil. Formulated by Büller-Khosla mother herself, this hero product embodies everything that indē wild stands for—blending innovation with tradition to promote holistic beauty and wellness. BeautyMatter had the opportunity to speak to Büller-Khosla about the remarkable success of the Champi Hair Oil and understand the intricacies of marketing ancient rituals and techniques to appeal to younger audiences.